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Every figure here was copied off a vendor’s own pricing page, with the toggles operated, on the day printed beside it.

The money, in full, including how little of it there is

Four vendors on this site could pay us a commission. Two of those four have not approved us. The platform we recommend most often cannot pay us at all. Here is the whole arrangement.

A minority of the outbound links here are commercial. Those ones begin /go/, carry a rel="sponsored nofollow" attribute, and are labelled in the text beside them. Sign up through one, on a programme that has approved this site, and a share of what you pay comes back to us. Your price is identical either way.

The four that could pay us

  • SE Ranking — an open in-house programme paying a share of each subscription payment, for as long as the subscription lasts. The programme forbids paid advertising of any kind, which this site does not run.
  • AccuRanker — an open in-house programme paying a recurring share. It forbids coupon placements and advertising on the brand's own name; this site does neither.
  • Sitebulb — an application-only programme. This site has not been approved for it, so a Sitebulb link earns nothing today.
  • Semrush — an application-only programme with a minimum traffic requirement this site does not meet. It earns nothing today, and every page that mentions Semrush is written on the assumption that it never will.

So the honest position as of 24 September 2026 is that this site earns no commission from anybody. Two of the four are unapproved, and the other two have issued no tracking link yet. The /go/ addresses currently point straight at the vendors' own homepages.

This list matters more than the one above it, because it includes most of the tools this site puts first.

  • AgencyAnalytics — no arrangement of any kind. It is the platform recommended to most agencies on the comparison page.
  • DashThis — runs an affiliate programme it advertises on its own site. This site has not read its terms, so it has not joined and does not link it as a partner.
  • Databox — advertises a Solutions Partner commission on its own pricing card. Same answer: unread terms, no arrangement.
  • Swydo, Whatagraph, BrightLocal — no arrangement.
  • Screaming Frog — runs no affiliate programme at all. Its free 500-URL crawler is recommended on merit and pays nothing.
  • Ahrefs — has run no publisher programme since it shut its own down seven years ago. It is named on this site wherever it is the relevant tool and is never routed through a partner link.
  • Google's own tools — Looker Studio, Search Console, Analytics. Free, unaffiliated, and the right answer for a small roster.

The rules this site holds itself to

Position is not for sale. No vendor has paid for placement, seen a page before publication, or been given the chance to review one. Offers to buy a place in the comparison table are declined and not disclosed individually, because the answer is always the same.

No coupons and no discount codes. Several of the programmes above forbid coupon placement outright, and the rest would still not get one. Where a vendor publishes a real saving on its own pricing page — an annual-billing discount, for instance — it is quoted as that vendor's published price with the date it was read, never as an offer from us.

No advertising on vendor names. This site runs no paid search at all, which among other things keeps it clear of every brand-bidding rule in the programmes above.

The second list is a commitment, not a snapshot. Nothing on it gets promoted to a partner without this page being rewritten first, in public, before a single link changes.

Why this arrangement produces better pages, not worse ones

A site with four small, mostly unapproved partnerships and a dozen unmonetisable tools has very little to gain from steering you. The per-client arithmetic on the comparison page puts an unmonetisable platform at the top for small agencies and a partner's plan at the top for larger ones, because that is what the division produces. If the numbers ever pointed the other way, the page would still print them.