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Every figure here was copied off a vendor’s own pricing page, with the toggles operated, on the day printed beside it.

Issue 01

Your logo on their data, and what the plate costs

A fanned stack of monthly client reports. The vendor's own cover has been lifted off and scored through; the front report is blank apart from an empty plate where an agency's logo would be printed, and a price tag hangs off the pile.One sheet per clientTheir mark, removed

Reportroom prices the software agencies use to report SEO to clients — per client, per project, per dashboard, per data source — and says plainly which parts of a monthly report you can assemble for nothing.

The reporting tools, pricedWhat carries your brand

Six vendors here pay us nothing · two of our four partners have not approved us

How this site reads a pricing page

The unit, not the sticker

Per client, per project, per dashboard, per data source, per keyword: five tools, five different meters. The price you compare is the one divided by the meter.

Whose name is on it

A logo in the corner is not the same as a custom domain, and neither is the same as the email the report arrives from. We list all three, per tool.

Where the numbers come from

Most of a client report is Search Console and Analytics data you already have for free. Knowing that changes what a reporting tool is worth to you.

Read on a stated day

Pricing pages redraw themselves in the browser and run promotions with countdowns. Every figure here carries the date it was copied, and the control that was clicked.

Why a whole site about reporting

Because reporting is where agency margin quietly goes. The tools are cheap per client and expensive per roster, the pricing pages meter six different things, and the one feature every agency assumes is included — its own name on the report — is a paid add-on at two of the biggest vendors. None of that is visible from a feature grid.

So this site does the division. When a vendor says $223.20 a month for a plan that carries 30 projects, and another $69 a month to put your name on the reports, the number that matters to you is $9.74 — and only once all thirty are in use. When a vendor prints a plan price and then says "plus client packs as you grow" without printing the pack, the honest answer is that its price is not published, and we write that instead of estimating.

How the figures here are taken

Every price is copied from the vendor's own pricing page on a stated day, with the monthly and annual toggle operated in both directions and, where the page is drawn by JavaScript, with the page opened in a browser first. Several of these pages are not stable: one ships a countdown timer and a "lowest price of the year" banner in its own source, switched off on the day we read it. A figure without a date is not a figure.

Nothing on this site has been tested against a client roster. There are no time-saved percentages, no retention figures and no accuracy claims here, because nobody here has measured them. Where a vendor makes such a claim on its own page, it is attributed to the vendor and left as a claim.

Who pays for this

Four vendors could: SE Ranking, AccuRanker, Sitebulb and Semrush. Two of those four have not approved this site, so as of today the site earns nothing from anyone. Meanwhile the platform we recommend most often — AgencyAnalytics — has no arrangement with us at all, and neither do DashThis, Databox, Swydo, Whatagraph or BrightLocal. Google's free tools and Screaming Frog's free crawler pay nothing to anybody and are recommended here anyway. The full list of who can and cannot pay us is public, and links that can pay us are labelled wherever they appear.

Start here

If you are choosing a platform, the comparison of SEO reporting software has all six with both billing terms and the per-client arithmetic. If you already have a tool and the question is branding, white-label SEO tools covers the five surfaces a vendor's name can survive on. If the budget is nil, free SEO reporting tools is the honest route, and it names what you give up.

Asked in the room

What is SEO reporting software?
It is software that collects a client's search data from several places — Google Search Console, Google Analytics, a rank tracker, a site crawler, sometimes ad accounts — and turns it into a recurring report or a dashboard the client can open. The reporting part is the product: the data mostly comes from sources you already have, and what you are buying is the collecting, the scheduling and the cover it goes out under. That is why the prices on this site are compared per client rather than per feature.
What does SEO reporting software cost per client?
Between about $8.58 and $20 per client per month on the US-dollar plans we read on 24 September 2026 and re-checked on 14 October 2026, depending on how many clients the plan covers and how full you keep it. AgencyAnalytics charges $20 per client per month on annual billing and $25 monthly, with no division needed. DashThis bills by dashboard: $279 a month for 25 on annual billing is $11.16 each, and Standard at $429 for 50 is $8.58 each, the lowest line we found, but only with all fifty in use. SE Ranking's Growth plan at $223.20 a month plus the $69 Agency Pack covers 30 projects, which is $9.74 each when full; it undercuts AgencyAnalytics from fifteen clients. Swydo and Whatagraph publish in euros and are not converted here.
Does white-label reporting cost extra?
Sometimes, and it is worth checking before you commit. On the pricing pages read on 24 September 2026, AgencyAnalytics includes branded logo, colours, custom domain and custom email in its per-client rate at no surcharge, and Swydo says full white-labeling is in its single plan. Semrush puts branding and white-labeling in the Pro Report add-on at $20 a month, which is not inside any of its four plans. SE Ranking puts white label for platform and reporting in the Agency Pack at $69 a month, and that add-on is annual-billing only.
Are there free SEO reporting tools?
Yes, and for a small roster they may be all you need. Looker Studio is free and connects to Search Console and Analytics directly; Search Console itself is free; Screaming Frog's SEO Spider crawls 500 URLs free of charge. What you give up is the scheduling, the client portal, the stored history and the branded cover — you assemble and send the report yourself. None of those free tools pays this site anything, which is exactly why we can recommend them first.
Who pays Reportroom, and does it change the order?
Four vendors could pay us — SE Ranking, AccuRanker, Sitebulb and Semrush — and two of those four have not approved this site, so today the honest answer is that we earn nothing from anyone. The tools that dominate this category, including AgencyAnalytics, DashThis, Databox, Swydo, Whatagraph and BrightLocal, have no arrangement with us at all and are still recommended where they are the right answer. Every page says which links can pay us and which cannot.