The workbook
Notes taken while pricing the reporting stack
One entry per question an agency actually has to answer before it signs: what the meter measures, what the client sees when they log in, which parts of a monthly report you can assemble for nothing, and which vendor pages cannot be reconciled with themselves. Each entry carries the date its figures were read.
Sitebulb Review (2026): The Audit Tool That Writes the Technical Section
A desktop crawler built to produce a report rather than a spreadsheet — priced per user, per year, with a cloud tier that costs ten times as much.
Open →10Sep 22, 2026SEO Agency Software Pricing, Worked Out Per Client
Six vendors, six different meters. The same arithmetic applied to all of them, so you can see what a client actually costs before you sign.
Open →09Sep 20, 2026SEO Dashboard Software: When a Dashboard Beats a Report
A live dashboard and a monthly PDF solve different problems, and buying the wrong one is how agencies end up paying for both.
Open →08Sep 19, 2026White-Label SEO Audit Tools: A Branded Technical Report
Four ways to hand a client a technical audit with your name on it, from free to $69 a month — and which of them actually removes the vendor's mark.
Open →07Sep 18, 2026Free SEO Reporting Tools, and Exactly What You Give Up
Looker Studio, Search Console and Screaming Frog's free crawler will build a real monthly client report for nothing. Here is the honest list of what is missing.
Open →06Sep 17, 2026Local SEO Software for Agencies: Priced Per Location
Local work has its own meter — locations, not clients — and BrightLocal's pricing page is a good example of why you should read the toggle before you budget.
Open →05Sep 16, 2026Looker Studio for SEO Reports: The Free Route, Done Properly
Google's free reporting tool will carry a client SEO report from end to end. What it does well, where it stops, and what the paid tier costs — which Google does not say.
Open →04Sep 15, 2026Enterprise SEO Platforms for Agencies: What Is Behind the Quote
Above a certain roster every vendor stops printing prices. Here is what each one does publish, and the questions worth asking before the call.
Open →03Sep 14, 2026What Goes In a Monthly SEO Report (and What To Cut)
A five-section structure that survives a sceptical client, and the four things agencies put in reports that nobody outside the agency reads.
Open →02Sep 13, 2026White Label vs Co-Branded SEO Reports: A Commercial Decision
The difference is not a setting in the software. It is a claim about who built the work, and it has consequences you should choose deliberately.
Open →01Sep 12, 2026Where the Numbers in an SEO Report Come From
Most of a client report is free Google data wearing a vendor's colours. Knowing which parts are which changes what a reporting tool is worth to you.
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